We believe everyone deserves a drink.
ISH was founded in Copenhagen, Denmark in 2018 by Morten Sørensen. Morten wanted to make it easy to say “yes” to going out for drinks, and “yes” to a productive day after. That's how ISH was born, a mindful drinking company focusing on providing the best non-alcoholic experiences.
With more than 40 international taste awards, we are proud to offer one of the most awarded alcohol-free product ranges in the world. And although we have some of the best products on the market, we always strive to improve which is why you may experience some differences in the ISH products over the years.
Social responsibility and sustainability
Besides a responsible supply chain where our recyclable materials has minimal impact on the planets resources, our main SDG contribution consists in the advancement of a healthier global alcohol culture.
Did you know that 13 of the 17 Global Goals are undermined by alcohol (see WHO report)? That's a serious problem.
We like to inspire a healthier alcohol culture by making mind-blowing, non-alcoholic options widely available to the consumer. That's our contribution and why we've created a mindful drinking company.
We believe that the most satisfying experience, when you are in the mood for a cocktail, is the one that gives you that familiar flavor that you’re used to. That's why, we prioritize familiar flavor as one of the most important aspects, in everything we do.
Nature is our source. We use a range of plants and botanicals to create our award-winning drinks. Through different techniques, we extract, distill and steam our plants to obtain the familiar flavors we are proud to deliver.