As millions of consumers rethink their relationship with alcohol, ISH
exists to bridge playfulness with mindfulness – delivering the ritual, taste,
and social connection people love, with the only difference being how you feel.
Familiar flavor
We believe that the most satisfying experience, when you are in the mood for a cocktail, is the one that gives you that familiar flavor that you’re used to. That's why, we prioritize familiar flavor as one of the most important aspects, in everything we do.
Award-winning products
With more than 50 international taste awards, we are proud to offer one of the most awarded alcohol-free product ranges in the world. And although we have some of the best products on the market, we always strive to improve which is why you may experience some differences in the ISH products over the years.
Natural ingredients
Nature is our source. We use a range of plants, botanicals and spices to create our award-winning drinks. Through different techniques, we extract, distill and steam our plants to obtain the familiar flavors we are proud to deliver.
Available across France
We are proud to offer award-winning alcohol-free drinks to our French friends.
Auchan
Available in more than 200 Auchan stores across France – see store locator to find you nearest store with ISH on the shelves.
V&B
Available in select V&B stores across France. see store locator to find you nearest V&B store serving ISH.
The ISH Story
Founded in Copenhagen in 2018, ISH was created after founder Morten Lee Sørensen discovered during a 100-day alcohol-free challenge that people weren’t looking to give up social moments – they simply wanted better mindful choices.
The world's first full-category brand
From the very beginning, ISH set out to elevate the alcohol-free category – not as a substitute, but as a genuine alternative worthy of the moment. What started as an idea quickly became one of the first movers in the non-alcoholic space, and today ISH stands alone as the only brand in the world offering a full-category range of alcohol-free wine, spirits, cocktails, and beer.
Driven by in-house product development expertise, ISH has grown into one of the world’s broadest and most award-winning alcohol-free portfolios – served in leading restaurants, bars, and hotels, and listed by top national retailers across multiple markets worldwide.
